The Biz Diaries

In Part 2 of Michaela’s story, she opens up about losing the company she built, navigating bankruptcy, and facing the identity shift that comes when the business you poured everything into suddenly isn’t yours anymore.
 
What follows is a raw, honest look at what reinvention truly requires. Michaela shares how slowing down, traveling, and reconnecting with herself brought the clarity she needed to rebuild with intention. That clarity ultimately led her back to a dream she’d carried since childhood - interior architecture - and the courage to start again with no portfolio, no guarantees, and everything to prove.
 
Today, she’s living a creative chapter that looks nothing like the one she lost - proof that reinvention isn’t the end of a story, but often the beginning of your most aligned one.
 
If you’re navigating a pivot, rebuilding your confidence, or redefining what success looks like in midlife, this conversation will resonate deeply. 

In Part 1 of our two-part conversation, we sit down with Michaela Weisskirchner-Barfod, founder of Fabelab - one of Scandinavia’s most beloved children’s lifestyle brands. Michaela shares how she went from a steady career in architecture to building a global creative brand and business she never planned for. She opens up about outgrowing a path that once made perfect sense, the challenges of starting something new, navigating the realities of scaling growth, and the impact COVID had on both her direction and the evolution of Fabelab.
 
Part 1 is an honest, grounded look at reinvention, courage, and what it really takes to begin again from a founder’s point of view - even when the next step isn’t fully clear.

In this episode of The Biz Diaries, we sit down with photographer and GRECH & CO. collaborator Nora Moerch to talk about what really makes a brand partnership work. From choosing the right creative fit to knowing when to say no, we go behind the lens into how alignment, trust, and authenticity shape lasting collaborations.
 
Nora shares her journey - from first outreach messages to building partnerships rooted in shared values and creative chemistry. We also talk about contracts (and why they matter), the art of saying no, and how AI tools like ChatGPT are helping creatives brainstorm, plan, and run their businesses more efficiently.
 
If you’ve ever wondered how to land your first collaboration, find your creative match, or protect your time and energy while doing it - this one’s for you.

In this episode of The Biz Diaries, Janet and Julia discuss the challenges of balancing productivity and self-care. They explore the extremes of feeling overwhelmed and inspired, and share practical strategies for resetting and finding balance. The conversation touches on the importance of routines, self-care, and celebrating small wins.

In this episode, we explore the various faces of Imposter Syndrome and how identifying these archetypes can unlock your true potential. Discover how these patterns might be impacting your confidence and success, and gain practical insights to transform self-doubt into self-belief, empowering you to embrace your unique strengths.Learn about the different Imposter Syndrome archetypes and their characteristics. Understand how these archetypes can impact your personal and professional life and gain insights, from personal experience, on how to leverage your unique strengths to overcome feelings of inadequacy.

Ever felt like life handed you a plot twist you didn’t see coming? In this episode of The Biz Diaries, we get real about those unexpected pivots that shape our journeys - from hip replacements (yes, really!) to career shifts, creative detours, and everything in between.
Julia and Janet share the raw side of change - the fear, the self-doubt, and that little voice that says, “Am I failing, or am I finally figuring it out?” Spoiler: it’s usually the latter. Through stories of motherhood, business pivots, and chasing clarity in the chaos, we unpack how reinvention doesn’t mean starting over… it means moving forward.
If you’ve ever felt stuck or pressured to have it all figured out, this episode is your reminder that pivots aren’t failures — they’re proof you’re evolving. With humor, honesty, and heart, we’re opening up about the courage it takes to trust the process and embrace whatever’s next.

🎙️ Don’t miss the ending of this episode ~ it’s the laughs and girl chat you need today.Community, collaboration, competition ~ three words that could change the way you see business (and yourself). In this episode, Janet and Julia get real about building, belonging, and the bumps along the way- with stories that will make you laugh out loud and rethink what’s possible. 

Join Janet and Julia as they discuss the oh-so-relatable entrepreneurial pitfalls: SOCIAL MEDIA PERFECTIONISM, THE "I NEED MORE SKILLS" STALL, THE "DO EVERYTHING MYSELF" BURNOUT, and SOPHISTICATED PROCRASTINATION.In this episode, they share personal experiences and insights on what the challenges look like to them and how they navigate them.
Chapters
00:00 Introduction to Common Business Blunders00:00 Social Media Perfectionism: The Trap of Idealism00:10 The I Need More Skills Syndrome01:02 Do Everything Myself Burnout: A Common Struggle08:45 The Do Everything Myself Syndrome12:14 Strategies for Delegation13:06 Sophisticated Procrastination13:35 Prioritizing Revenue-Driven Tasks

In this episode, Janet and Julia explore the complexities of work-life balance, emphasizing the importance of quality time over quantity, the challenges of time management, and the pervasive feelings of mom guilt. They advocate for a flexible approach to parenting and work, suggesting that harmony, rather than perfection, should be the goal. The discussion highlights the significance of small moments with family and the need to redefine personal expectations around balance.

In this episode of The Biz Diaries, the Janet and Julia delve into the essential aspects of branding, focusing on understanding the audience, developing a brand aesthetic, and crafting a strong brand identity. They discuss the importance of knowing your target audience, the elements that contribute to a cohesive brand identity, and how to effectively communicate your brand message and voice. Additionally, they explore the process of selecting a memorable brand name and logo, emphasizing the need for consistency and alignment with the brand's values and mission.